Jaimie Pickles, Author at Insurance Thought Leadership




Jaimie Pickles

Jaimie Pickles

Jaimie Pickles is general manager, insurance, at Jornaya. He partners with insurance marketers to use data and analytics to identify high-intent consumers that drive an increased ROI. His focus is on delivering consumer journey insights to Jornaya’s 20-plus insurance clients while deepening Jornaya’s commitment to insurance carriers, agents and lead providers.

Jornaya is the only technology platform that witnesses both first- and third-party consumer interactions in real time and across devices. Meeting consumers at these moments of intent enables businesses to shorten the distance between data, decision, and action. Jornaya seamlessly integrates with any buyer journey process or toolkit.

Previously, Pickles was president and founder of Canal Partner, a digital advertising technology company, and president of InsWeb, an online insurance marketplace.

He holds the CPCU and ARM insurance designations, an MBA from the University of Chicago and a B.S. from the University of Tennessee. His articles have been published in Best’s Review and other leading industry publications.

Recent Articles by Jaimie Pickles

Keeping an Eye on Consumer Privacy

The pandemic has caused many predictions for 2020 to be spectacularly wrong. One exception is that data privacy and compliance will become even more important, specifically because of the introduction of the California Consumer Privacy Act (CCPA).  For carriers that work with consumers in California, the legislation created a list of compliance considerations. Californians now […]

Pulse of Insurance Shopping During Crisis

As insurance carriers and agencies continue to adjust to new ways of working due to COVID-19, we are working with them to better understand the challenges and opportunities they are facing, including how: consumer behavior is trending;  advertising is changing;  carrier and agent personnel are distributed;  digital capabilities are doing more of the heavy lifting; […]

The Insurance Lead Ecosystem

In today’s online insurance shopping environment, many lead sellers and buyers work well together toward the same goal of delivering a great customer experience. But, it hasn’t always been this way. For example, in the mid 1990s, when InsWeb sold the first data lead produced from an online insurance quote form, our industry was a […]

Marketers Bringing Action to Big Data

Today’s mobile, social world has created an explosion of data that is presenting great opportunities for all industries, especially insurance. Consider that by 2020 new information produced per second for every human being will reach 1.7 megabytes. And the volume of big data will increase from 4.4 zettabytes to roughly 44 zettabytes, or 44 trillion […]

The Bad Actors Among Lead Sellers

In today’s online shopping environment, lead sellers and lead-buying marketers alike work well together toward the same goal of delivering a great customer experience; however, they often struggle with an array of challenges along the way. The Evolution of the Lead Seller-Lead Buyer Relationship The relationship between online lead sellers and lead buyers began as […]

Telemarketing: Why You Could Get Sued

The Telephone Consumer Protection Act (TCPA) requires prior written consent for calls and texts to consumers’ mobile phones and for prerecorded telemarketing calls to residential landline numbers. TCPA lawsuits filed by consumers are on the rise — growing by a factor of 12 from 2010 to last year — and a number of large insurance […]

How Bad Leads Are Like Fake News

“Fake news” is a hot topic in the wake of the 2016 election. We’ve found ourselves questioning articles we read before we share them on our Facebook page or tweet it out to our followers. The internet is littered with stuff like the “Pope Francis shocks world, endorses Donald Trump for president” story, and it […]

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