Heidi Alpren, Author at Insurance Thought Leadership




Heidi Alpren

Heidi Alpren

Heidi Alpren is a market research VP and manager of the research center for Gen Re’s North American life/health division. She is responsible for managing several industry surveys, including an annual market survey, and oversees various proprietary and consortium research projects.

She holds a professional researcher certification (PRC), holds an HIA designation through AHIP and has received training in behavioral economics research through the University of Toronto.

Alpren is also an active volunteer with the New England Insights Association.

Recent Articles by Heidi Alpren

Behavioral Economics Show Details Matter

Small changes can sometimes have a big impact. This is particularly true in the realm of behavioral economics. At its core, behavioral economics (BE) challenge the traditional economic theory that individuals are sound and rational (“slow”) thinkers, by asserting that we instead rely more on heuristics — or mental shortcuts — to make quick judgments. Using […]

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