Gregory Bailey

Gregory Bailey

Gregory Bailey has been studying, learning and building for more than 20 years at some of America’s biggest and best-known insurance companies. In 2015, Bailey left the corporate world of business attire to build Denim, a company reimagining the way insurance and financial services companies market, engage and sell with intelligent, data-driven technology.

Bailey speaks on innovation, marketing and technology topics internationally at insurance and financial services conferences. He also hosts Denim Rivet, a bi-weekly podcast about insurtech and innovation. He has been named one of the 20 Most Creative People in Insurance by the National Underwriter and one of 15 People to Watch in Insurance Technology by Insurance Networking News.

Recent Articles by Gregory Bailey

Social Media: Your Top Referral Source

Insurance agents and financial advisers who don’t have a strong social media presence could be missing out on a lot of potential business, according to a new study conducted jointly by Life Happens and LIMRA. The study found: More than a third of Americans (34%) — and more than half of millennials (54%) — are likely to ask for recommendations […]

What Comes Next for Mobile Ads?

A recent headline read, “Insurers go all-out on mobile, but what comes next is elusive.” But what if the future doesn’t have to be elusive? The article shares some interesting statistics on Canadians’ use of mobile related to insurance purchases: 74% begin their insurance research journey online. 25% of those who begin their research online […]

3 Key Considerations for Multi-Channel

We know the agent channel isn’t disappearing from the insurance and financial services industry anytime soon. However, it’s not going to look the same way it did 10, five, even one year ago. That’s because consumer expectations are changing rapidly, due in large part to the multi-channel shopping experience made possible by mobile and social media and […]

Best of Both Worlds: Humans and Tech

There’s a lot of talk about how artificial intelligence (AI) will lead to the displacement of vast numbers of agents and brokers in the insurance industry. The truth is, while AI will automate certain processes, it will ultimately enhance — rather than replace — humans in the marketing and distribution of insurance. “Human advisers are […]

What Will AI Change First?

It’s clear developments in artificial intelligence (AI), machine learning and other innovative technologies will have an impact on nearly every industry — including insurance and financial services. But what areas will be affected most in the near future, and how will they be affected? These are questions we explored with nearly 100 industry leaders during Denim […]

3 Ways to Use Data to Optimize Mobile Ads

The average U.S. consumer spends five hours a day on mobile devices. Two of those hours are spent consuming social media. Advertising on these channels is a highly effective yet often underused way for companies to engage consumers and grow their business. However, taking a “spray-and-pray” approach — blasting your message out to everyone and […]

Insurance Is Not Being Disrupted

It seems all the talk and all the buzz around insurance these days is how insurance is being disrupted; that insurance disruption is the hottest and newest area of tech startup focus and of venture capital. While all of this is true, it’s my belief that insurance is not being disrupted. Here’s why… Insurance is […]

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