Gina Ferrara

Gina Ferrara

Gina Ferrara is senior analyst at Madison Advisors, an independent analyst firm that specializes in offering Fortune 1000 companies context-specific guidance for a range of content delivery strategies, particularly those addressing enterprise customer communications.

Ferrara brings nearly 20 years of experience in the financial services industry to Madison Advisors’ staff of industry experts.

Recent Articles by Gina Ferrara

Is It Time to Outsource Printing?

Determining whether to shut down your internal print and mail operation and outsource to a print service provider, or keep it in-house and potentially make a capital investment in new technology can be a tough conversation. Those in favor of the latter option will cite concerns over sending customer data outside the organization and advocate […]

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