Gifford Thomas is the author of The 6 Principles of Persuasion Everyone in Business Should Know. He is a writer and researcher for the Caribbean Insight Magazine and a member of the Harvard Business Review (HBR) Advisory Council, an opt-in research community of business professionals. Thomas is involved in research studies, online discussion forums and providing feedback and ideas to HBR editors and product developers on new HBR content and products.
Thomas has published more than 45 articles on LinkedIn providing expert research and opinions on organizational culture, organizational purpose, change management, people and leadership development. Gifford is also a specialist on the use of persuasion to increase sales, attract customers, manage staff more efficiently and communicate with influence. His articles have been featured in the Talent Management Excellence Essentials magazine; the HR Strategy and Planning Excellence Essentials magazine and 10 Minutes With.com.
Thomas is reading for his doctor of business administration (DBA) from Edinburgh Business School, Heriot-Watt University, and is passionate about making every company a great place to work through his research.
Why do you buy a product or pay for a service? What motivates your customers to say “yes” to what you are offering? Have you ever thought about it, really? The list in your mind is probably endless, but do you think it has anything to do with persuasion? Yes, persuasion. For a number of years […]
Change — irrespective of the sector, industry, experience, employees, etc. — is sometimes tough to achieve. In many organizations today, transformational change is the least understood, as well as the most difficult type to execute. Although the change may be well-planned, communicated and implemented, most times there will be some level of resistance. One has […]
Can you imagine a world where everyone was inspired to go to work? Do you inspire your team to greatness as a leader, or are you one of those leaders who are quite comfortable with your staff coming to work every day without any sense of purpose? The No. 1 problem facing many organizations today […]
Confused about change management in your organization? You are not alone. Transformation is difficult. But some companies have succeeded throughout the length and breadth of their organization. So, what is the secret? 1. Adopting a long-term vision Vision is critical. Companies that commit to the process are more likely to experience a greater acceptance than […]