Elisa Logan, Author at Insurance Thought Leadership




Elisa Logan

Elisa Logan

Elisa Logan is vice president of marketing at Optum Financial. Logan’s focus is to provide strategic leadership and drive company growth.

She brings over 25 years of B2B strategy and marketing experience to her role. Logan has worked as a senior executive with a variety of Fortune 100 technology leaders and startups in healthcare and technology. Her ability to seamlessly shift between creating strategy and delivering on operational objectives fosters inventive thinking and creative solutions, allowing her to deliver measurable results that contribute to increasing the bottom line while elevating brand awareness.

Logan holds a BA from Drew University in English literature and a badge of courage from her orthopedic surgeon.

Recent Articles by Elisa Logan

First Steps to Digital Payments Processes

COVID-19 has fast-tracked the insurance industry’s shift from paper-based to digital claim processes. The fact that technology transformation is on every insurer’s radar is not lost on investors: Insurtech funding reached a whopping $7.5 billion in 2020.  Now, insurers are grappling with the “how to” of implementing an optimal strategy to remain relevant in a […]

The B2B Digital Payment Opportunity

Digitization and technology transformation are taking top priority for property and casualty insurers in 2021, a recent survey reveals. But while many insurers are meeting consumers’ demands for a more efficient and convenient experience, they may be leaving money on the table by failing to expand strategies to address B2B needs, including around digital payment. […]

Re-engineering Claims Payments

Since COVID-19 made its way into the U.S., insurers have been hyper-focused on customer retention.   But priorities have shifted since the beginning of the year. A Celent survey released in January revealed that most companies were confidently readying for a year that would focus on innovation and be characterized by investments in digital claim […]

Ready for Era of Real-Time Payments?

The speed with which money moves in today’s economy affects every industry. Advances in digital payment infrastructures are powering more efficient processes and heightening consumer expectations around funds access. In fact, research points to the digital payments market reaching $132.5 billion by 2025, based on a compound annual growth rate of 18%.  Insurance providers that […]

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  • Claims Management
  • Innovation & Technology
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