Edie Reinhardt, principal of RDT Content Marketing, specializes in helping professional services firms use content strategically to engage their audience, distinguish their brand and build their business. Drawing on her background as a marketer, publisher and former practicing attorney, she brings her clients a distinctive perspective on content marketing. For over 15 years, she has successfully launched, maintained, and promoted high-level content programs. Her expertise encompasses the entire content development process from analyzing market interests to identifying topics, messages and strategies for reaching the target audience. Her client base includes legal, accounting, and financial advisory firms as well as business consultants.