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Dustin Lemick

Dustin Lemick

Dustin Lemick is the founder and CEO of BriteCo, an insurance company transforming the jewelry and watch industry by putting digital technology to work for independent jewelry store owners and their customers.

A third-generation jeweler, Lemick found inspiration for BriteCo during his 13 years of retail jewelry experience, which included processing and handling jewelry claims from large primary insurance companies. His areas of expertise include appraisal systems, diamond and gemstone markets, retail pricing models, insurance replacement models and jewelry quotation pricing systems.

Recent Articles by Dustin Lemick

‘Do You Want Fries With That? Insurance?’

By now, most of us are so familiar with McDonald’s “do you want fries with that?” strategy that it’s easy to forget how brilliant it is. Let me refresh your memory. In 1993, McDonald’s implemented a new policy: Every time a customer placed an order that didn’t include fries, the cashier would ask if the […]

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  • Innovation & Technology