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Denise Olivares

Denise Olivares

Denise Olivares is general manager, payer solutions at Prognos. She is responsible for bringing data and analytics solutions to health and life insurers to help them improve risk management and healthcare delivery. Olivares is experienced in designing and leading strategic product development and marketing programs that have consistently resulted in increased sales and revenue. She has worked with products in various lines of business: life, health, disability, long-term care and supplemental insurance products, as well as annuities and retirement solutions.

Olivares has held senior management positions in product development, product management, strategy and marketing with financial services and insurance industry leaders such as AXA Financial, Prudential Financial, AIG and Cigna, as well as big data leader LexisNexis.

Olivares earned BAs in public policy and economics from Duke University. A certified chartered financial consultant (ChFC) and chartered life underwriter (CLU), she holds life and health insurance licenses and serves as a member of the LOMA textbook review panel.

Recent Articles by Denise Olivares

How AI Can Drive Clinical Insights

In the healthcare industry, the strides from machine learning and artificial intelligence have been exciting. And because the nature of underwriting in healthcare relies so heavily on member information and huge volumes of data, the potential of leveraging AI and machine learning in determining underwriting risk cannot be ignored. What could make the equation for a better […]

Turning Data Into Action

Over the past decade, insurers have focused heavily on improving the customer’s journey. This task can be particularly challenging because a customer’s engagement with them could be as little as one annual wellness visit with no other claims for that year. In an effort to create engagement and build loyalty while working toward better health […]

The 3 Ways to Customer Retention

While life insurance used to be one of many Americans’ most important financial assets, a host of changes—economic, social and cultural—have caused it to become a lower priority. Customers’ top two reasons: that life insurance is too expensive, and that they have other financial priorities. Given the difficulty of acquiring new customers, it is imperative […]

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