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Chunka Mui

Chunka Mui

Chunka Mui is the co-author of the best-selling Unleashing the Killer App: Digital Strategies for Market Dominance, which in 2005 the Wall Street Journal named one of the five best books on business and the Internet. He also cowrote Billion Dollar Lessons: What You Can Learn from the Most Inexcusable Business Failures of the Last 25 Years. The Globe and Mail named that book the best business book of 2008. Inc. magazine called it one of the best books of 2008. In addition, he cowrote The New Killer Apps: Why Large Companies Should Out-Innovate Start-Ups and Driverless Cars: Trillions Are Up for Grabs. He is also a regular contributor to Forbes.

Chunka is an adviser and frequent speaker on strategy and innovation. A longtime consultant — at Accenture, Index and Diamond Management & Technology Partners, where he was chief innovation officer — he is managing director of the Devil’s Advocate Group, where he helps organizations design and stress test their innovation strategies. For speaking engagements, Chunka is exclusively represented by the BrightSight Group.

Media Featuring Chunka Mui

Recent Articles by Chunka Mui

To Shape the Future, Write Its History

“History will be kind to me, for I intend to write it myself.” — Winston Churchill When it comes to large-scale innovation, my experience is that history will indeed be kinder if aspiring innovators take the time to write it themselves—but before it actually unfolds, not after. Every ambitious strategy has multiple dimensions and depends on complex interactions […]

How Technology Amplifies Evil

Marvin Minsky, the cognitive scientist and cofounder of the MIT artificial intelligence laboratory, used to say, “You don’t really understand something if you only understand it one way.” This is especially important to remember if you’re trying to understand the potential of information technology, one of the most powerful amplifiers for human endeavors in history. Many […]

The Wisdom of Doing Things Wrong

What do you do when you see the need for a big change? Unfortunately, both in business and in life, we tend to do nothing. In a smart new book, The Wisdom of Doing Things Wrong, Ron Donovan offers insights on why this happens, how to get past the natural human preference for familiarity over change and […]

How We’re Wired to Make Bad Decisions

Business is a contact sport. Some companies win while others lose. That won’t change. There is no way to guarantee success. Make the best decisions you can, and then fight the battle in the marketplace. Yet research into more than 2,500 large corporate failures that Paul Carroll and I did found that many big decisions are doomed as they come […]

How to Lead Like a Humble Gardener

In business, as in politics and war, we too often yearn for heroic leaders. A smart book argues, instead, that leaders need to act more like humble gardeners. Stanley McChrystal and his coauthors write in Team of Teams: New Rules of Engagement For A Complex World that “we unrealistically demand the apogee of heroic leadership—omniscient, fearless, virile […]

Your Next Director Should Be a Geek

Imagine that you were a major investor in a leading company, and its board of directors had no members with independent, world-class financial expertise. Who would look after your interests? You could probably coach the directors to ask good questions, but they would lack the competence to judge the answers. The board would not be […]

5 Ways to Flub a Big Decision

Business is a contact sport. Some companies win, while others lose. That won’t change. There is no way to guarantee success. Make the best decisions you can, then fight the battle in the marketplace. Yet research into more than 2,500 large corporate failures that Paul Carroll and I did found that many big decisions are doomed as they come […]

I’m Betting You Won’t Hit That Number

In Bay of Pigs, the Untold Story, Peter Wyden reveals that when asked by President Kennedy to assess the CIA invasion plan, the U.S. Joint Chiefs of Staff responded that it had a “fair chance” of success. Kennedy took that as a positive assessment. Instead, the Chiefs meant that they judged the chances of success […]

To Shape the Future, Write Its History

[Editor’s Note: While my frequent co-author is writing here about how companies, in general, can use a powerful tool to drive change, all those involved in the insurance ecosystem should pay particular attention. The tool, which draws from two books that Chunka and I wrote together — found here and here — is most valuable in […]

A Method for Avoiding Group Think

Have you ever been in a meeting where everyone else rallies around a position that you were sure was wrong? You wonder whether you should make waves by being the only one to disagree. Maybe everyone else knows something you don’t? Chances are good that you kept quiet, especially if the boss was among the […]

3-Point Plan for an Innovation Portfolio

One lament I often hear when I advise large company executives on the need to “Think Big” is that their biggest innovation challenge is not thinking big—it is thinking too much. Purportedly great ideas come from the front lines where the organization interacts with products and customers. They come from technology or marketing wizards keeping […]

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