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Chunka Mui

Chunka Mui

Chunka Mui is the co-author of the best-selling Unleashing the Killer App: Digital Strategies for Market Dominance, which in 2005 the Wall Street Journal named one of the five best books on business and the Internet. He also cowrote Billion Dollar Lessons: What You Can Learn from the Most Inexcusable Business Failures of the Last 25 Years. The Globe and Mail named that book the best business book of 2008. Inc. magazine called it one of the best books of 2008. In addition, he cowrote The New Killer Apps: Why Large Companies Should Out-Innovate Start-Ups and Driverless Cars: Trillions Are Up for Grabs. He is also a regular contributor to Forbes.

Chunka is an adviser and frequent speaker on strategy and innovation. A longtime consultant — at Accenture, Index and Diamond Management & Technology Partners, where he was chief innovation officer — he is managing director of the Devil’s Advocate Group, where he helps organizations design and stress test their innovation strategies. For speaking engagements, Chunka is exclusively represented by the BrightSight Group.

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Recent Articles by Chunka Mui

How Amazon Could Disrupt Care (Part 3)

In Part 2 of this series, I explored how the innovations that Amazon popularized in retail would be transformative if applied to health care at scale. The potential value of such innovations is not lost on those inside the healthcare sector. Many startups and large healthcare organizations are already working hard to adapt and adopt them. (See, for […]

How Amazon Could Disrupt Care (Part 2)

In Part 1 of this series, I argued that Amazon is the critical ingredient in making its health care alliance with Berkshire Hathaway and JPMorgan Chase successful—even though previous employer alliances have failed to make a dent in healthcare costs. Here’s a quick glimpse of how Amazon’s consumer focus, technological prowess, operational efficiency, strategic patience and successful history […]

How Amazon Could Disrupt Care (Part 1)

“The ballooning cost of healthcare acts as a hungry tapeworm on the American economy.” That’s how Warren Buffett framed the context as he, Jeff Bezos and Jamie Dimon announced the alliance of their firms, Berkshire Hathaway, Amazon and JPMorgan Chase, to address healthcare. The problem is serious. Healthcare costs in the U.S. have been growing faster […]

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