Christina Goldschmidt is vice president of customer experience and design at Cake & Arrow, leading the team responsible for conducting research to generate user insights, developing the strategy for the experience and content on products for clients and designing the information hierarchy of those products and all interactions. She and her team test and validate everything they make to keep everyone focused on the end goal.
Goldschmidt’s unconventional career path began in archeology and anthropology, where she first embarked on her quest to understand what makes people tick. Finding the web changed her life. She’s been obsessed with HCI and usability ever since and has experience in a range of industries and Fortune 500 companies, including American Express, The Discovery Channel, Omnicom Media Group and Morgan Stanley.
Varied roles in digital — from developer to visual design, digital marketing to UX — have not only made her an excellent mentor at Cake & Arrow but a UX instructor at NYC-based general assembly and a member of the design thinking advisory board at Rutgers University. She has a BS from Rensselaer Polytechnic Institute and an MBA from the NYU Stern School of Business, where she currently conducts design thinking workshops. She is also a 2017 recipient of a Gold Stevie Award for women in business.