Chris Backe

Chris Backe

Chris Backe is the director of financial services at Velocify and a sales automation expert with more than 20 years of experience offering technology solutions to multiple industries.

He has spent the last 10 years in the financial services industry, holding various positions at industry leading technology companies including Ellie Mae and Salesforce.

Recent Articles by Chris Backe

Sales: The Good, the Bad, the Ugly

Agents: Here’s How to Differentiate

Consumers are price-shopping insurance policies online in record numbers. According to 2017 JD Power research, the importance of price has surpassed that of a good past service experience when a shopper considers or quotes a brand. Though increasing price commoditization presents an enormous challenge for insurance agencies, our newest sales lead response research provides some […]

Are You Buying the Wrong Leads?

Which is the better marketing strategy? Buying a higher volume of low-quality leads or a lower volume of more expensive leads? Purchased leads have an image problem in the insurance industry. Yes, they can be expensive. But instead of being viewed as premium, purchased leads are often associated with mediocre quality. In fact, 84% of […]

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