Atanu Ghosh, Author at Insurance Thought Leadership



Atanu Ghosh

Atanu Ghosh

Atanu Ghosh is a director in PwC’s advisory practice, with more than 10 years of consulting experience advising insurers on strategic initiatives that deliver measurable results, increase customer value and improve operational efficiencies.

Ghosh has experience leading strategy through execution for producer lifecycle and compensation management systems, including leading delivery for a group and voluntary insurer in partnership with a system vendor. Ghosh also led the inception through mobilization phase for a vendor-sourced commissions platform.

Recent Articles by Atanu Ghosh

Modernizing Distribution – Now

“Fast and now” is what best describes the current insurance market. The internet has single-handedly changed how customers, distributors and even home office employees expect instant gratification in day-to-day insurance transactions. Couple that with increasing market pressures to maximize profit and lower cost, commoditization of products and the ever-increasing speed of business, it is only […]

Why You Need Happy Producers (Part 2)

In our previous post, we addressed the reasons for transforming producer management and compensation processes. In this post, we will cover key considerations when planning a transformation. The transformation process begins with defining a clear and comprehensive compensation strategy to confirm the key functions of producer lifecycle and compensation management. Licensing, reporting hierarchies, contracting, commissions […]

Happy Producers, Happy Customers

Producer management and compensation is an essential downstream process and a critical component of the insurance value chain. It is in place before a policy is even sold and extends all the way into billing and claims. It occupies a unique place in insurance organizations, connecting data, processes and people in distribution, marketing, actuarial, operations, […]

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