Andrew Hellard is insurance customer communications management expert at GMC Software, a leading provider of customer communications management software. A Neopost Digital company, GMC Software provides the means for business users to develop contextual, highly individualized communications across all channels that span the entire customer journey.
Hellard’s focus is on the insurance industry worldwide and its ability to communicate effectively with customers while improving operational efficiency. He has 10 years of experience in insurance, as well as 15 years of experience in software development and team leadership. He is a frequent contributor to insurance industry publications and a speaker at industry events.
My business school professors managed to hammer a single idea into my head about corporate strategy, and that is that there are only two ways to build a sustainable competitive advantage. You can be better, or you can be cheaper. That’s it. A company can approach these strategies from many different directions, but, at the […]
Recent actions by the U.S. Department of Labor (DOL) are causing insurance and other financial services brokers to rethink their business models and how they communicate with their customers. That’s because the DOL recently finalized a controversial new standard broadening the definition of who constitutes a “fiduciary” under the Employee Retirement Income Security Act (ERISA). […]
Almost all insurers have started digital projects, many have digital teams, but only a few have a true digital insurance strategy. To develop a coherent strategy for digital insurance, first an insurer must decide what the term means. There is a distinction between insurance digitalization and true digital business. Digitalization consists of taking existing processes, […]
The phone rings in a company’s human resources department. The caller explains he is from the IRS and is conducting an audit of the company’s use of consultants. The company may have wrongly classified employees as consultants. If the company did misclassify, huge fines will be coming. To clear up this misunderstanding, the caller from the […]