John Torinus, Author at Insurance Thought Leadership



John Torinus

John Torinus

John Torinus Jr. has worked as a journalist, entrepreneur and business manager, after serving as an artillery company commander in the U.S. Marine Corps. He spent 20 years as CEO of Wisconsin-based Serigraph, a graphics parts manufacturer with ownership in 10 plants in the U.S., Mexico, China and India. His company had $40 million in sales annually when he bought it in 1987; it now generates $130 million and has more than a thousand employees. He continues to  serve as its active chairman.

Torinus has studied and practiced management for 50 years as well as has chaired one task force on healthcare reform and served on several other health care policy groups. He speaks frequently on the topic and still drives healthcare innovations at Serigraph.

He is the author of The Company That Solved Healthcare, the story of his launch of a consumer-driven healthcare plan at Serigraph, and Opt Out on Obamacare, Opt Into the Private Health Care Revolution, a game plan for improving workforce health and dramatically lowering health costs.

In addition, Torinus is currently chairman of the Wisconsin Chapter of the Nature Conservancy, BizStarts Milwaukee and West Bend Friends of Sculpture, as well as a co-founder of Successful Entrepreneur Investors, an angel investing group. He holds a baccalaureate in industrial administration from Yale and a master’s degree in international relations from the University of Stockholm.

Torinus has served as business editor and columnist at the Milwaukee Journal Sentinel,  as well as his hometown paper, the Daily News in West Bend, WI, where he served as editor and general manager for 11 years.

He is also a persistent athlete. Each February, he puts on a pair of cross-country skis to compete in a 32-mile race in northwestern Wisconsin, the skiing equivalent of the Boston Marathon. The septuagenarian also has cycled across America.

Recent Articles by John Torinus

Healthcare Metrics: Driving Standards?

It’s a new day when healthcare providers choose to compete on quality metrics instead of their new edifices and images of smiling nurses on billboards. I ran into a sterling example of competing on value when the Orthopedic & Sports Institute (OSI) in Appleton, WI, was pitching employers on its bundled prices and its quality. […]

Medical Homes Change the Game

Washington county and Wisconsin are right in the middle of a seismic shift in the delivery of healthcare in America – from primary care as a loss leader for the big hospital corporations to medical homes for employees right at the work site. The latest company to install an on-site clinic is West Bend Mutual […]

When Leaders Don’t Lead on Medicaid

The big debate across the states over the expansion of Medicaid only deals with half of the equation. The first half of the equation is political: who gets added to the entitlement rolls and who doesn’t. Wisconsin’s Gov. Walker, for example, decided to: turn down federal funds for expanding coverage; add 80,000 adults who are […]

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