Jim Satterfield, president and COO of Firestorm Solutions, LLC, is a nationally recognized expert on crisis management, threat assessment, disaster preparedness and business continuity planning. He has extensive public and private company experience in the identification of problems and designing solutions. Jim has spoken to hundreds of groups advocating a culture of preparedness.
Jim has extensive public and private company experience in the identification of problems and designing solutions. His added experience as CEO and COO of various public and private companies provides for a substantive background in addressing the significant risks and exposures many corporate boards face in today’s highly regulated, dynamic environment.
Jim’s analysis and experience in working with thousands of businesses has led to his creation of Firestorm’s PREDICT. PLAN. PERFORM. process. This process is the basis of Firestorm’s “readiness before a disaster strikes philosophy.” Emergency management programs of this country focus too heavily on response and recovery during and after a disaster. Rather than perpetuating this “disaster denial” approach, Jim emphasizes promoting and enforcing a culture of preparedness to protect an organization’s assets, revenues, and enterprise value.
Jim led the Firestorm team that provided the crisis and media management support at Virginia Tech in response to the shootings. He is currently leading a national focus on the failure of disaster plans, the role of schools in protecting their students, and the impacts of disaster discrimination.
Jim launched and directs the PREACTION ALLIANCE, a private FEMA, the first membership driven network to prepare and equip the private sector before, during, and after a disaster, crisis, or emergency. The PREACTION ALLIANCE provides “everything you need to know, do, and have — when you need it.”
Jim’s philosophy is that every crisis is a human crisis. He co-authored “Disaster Ready People for a Disaster Ready America.” The book guides individuals in developing their own preparedness plans at home. This benefits corporations as well, as the key to having employees perform at work is for them to know their families are safe — a fundamental building block for all business continuity plans at work.