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Jim Satterfield

Jim Satterfield

Jim Satterfield, president and COO of Firestorm Solutions, LLC, is a nationally recognized expert on crisis management, threat assessment, disaster preparedness and business continuity planning. He has extensive public and private company experience in the identification of problems and designing solutions. Jim has spoken to hundreds of groups advocating a culture of preparedness.

Jim has extensive public and private company experience in the identification of problems and designing solutions. His added experience as CEO and COO of various public and private companies provides for a substantive background in addressing the significant risks and exposures many corporate boards face in today’s highly regulated, dynamic environment.

Jim’s analysis and experience in working with thousands of businesses has led to his creation of Firestorm’s PREDICT. PLAN. PERFORM. process. This process is the basis of Firestorm’s “readiness before a disaster strikes philosophy.” Emergency management programs of this country focus too heavily on response and recovery during and after a disaster. Rather than perpetuating this “disaster denial” approach, Jim emphasizes promoting and enforcing a culture of preparedness to protect an organization’s assets, revenues, and enterprise value.

Jim led the Firestorm team that provided the crisis and media management support at Virginia Tech in response to the shootings. He is currently leading a national focus on the failure of disaster plans, the role of schools in protecting their students, and the impacts of disaster discrimination.

Jim launched and directs the PREACTION ALLIANCE, a private FEMA, the first membership driven network to prepare and equip the private sector before, during, and after a disaster, crisis, or emergency. The PREACTION ALLIANCE provides “everything you need to know, do, and have — when you need it.”

Jim’s philosophy is that every crisis is a human crisis. He co-authored “Disaster Ready People for a Disaster Ready America.” The book guides individuals in developing their own preparedness plans at home. This benefits corporations as well, as the key to having employees perform at work is for them to know their families are safe — a fundamental building block for all business continuity plans at work.

Recent Articles by Jim Satterfield

How to Spot and Avoid Your Next Crisis

Q: Can I identify my organization’s next crisis? If so, how? A: Jim Satterfield– Undoubtedly, yes. Knowing what the next crisis might be is a way to think about planning and information. There are warning signs and indicators when we discuss human behavior. Understanding behaviors of concern and identifying them earlier in the process is […]

Test Your Emergency, Continuity, and Disaster Recovery Plans Regularly, Part 2

This is the second in a two-part series on the need to regularly test your emergency, continuity, and disaster recovery plans. The first part in the series can be found here. Test Exercise Roles & Responsibilities Test Design Team A Test Design Team is responsible for designing the test exercise scenario. These individuals should have […]

Test Your Emergency, Continuity, and Disaster Recovery Plans Regularly, Part 1

This is the first in a two-part series on the need to regularly test your emergency, continuity, and disaster recovery plans. The second part in the series can be found here. Introduction The success of any emergency, continuity, or disaster recovery plan depends upon its routine testing, audits and updates. Plans cannot be expected to […]

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  • Disaster Planning & Recovery
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