Evelyn Clark’s storytelling career began in the 8th grade with an English class essay. Titled “Cautious Clara,” it described her mother’s style of driving. The essay earned an “A,” amused her father and led him to recommend a news writing career. That idea inspired Evelyn to edit the high school newspaper, earn a journalism scholarship and complete a degree in communications. After a stint as broadcast editor for the Associated Press, she became an accredited public relations counselor, and that in turn led to creation of the Corporate Storytelling system.
Evelyn’s program and consultations help business owners, corporate leaders and nonprofit organizations create attention-getting messages that get everyone singing from the same page. Over the past 20-plus years, thousands of executives, top-flight sales leaders and savvy marketers have learned — with Evelyn’s help — how to identify, create and deliver viral business stories that stick in audiences’ minds. Evelyn’s book, Around the Corporate Campfire: How Great Leaders Use Stories to Inspire Success, relates how companies such as Costco Wholesale, Nike and FedEx manage their businesses through story. She has worked with a range of global leaders, including Deloitte Services, Microsoft, World Vision, NASA’s Jet Propulsion Laboratory, United Way, Merck and Starbucks.