Ellen Carney, Author at Insurance Thought Leadership

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Ellen Carney

Ellen Carney

Ellen Carney is a principal analyst at Forrester Research serving insurance e-business and channel strategy professionals. Her research focuses on the e-business strategies, technologies, adoption trends and best practices of property and casualty, life, group, and health insurers globally. Carney works with insurance clients to understand how market forces are changing how consumers, groups and distributors engage with insurance carriers and the role that technology plays in maximizing new opportunities.

Carney most recently served the technology sales enablement role, writing research and providing advisory services on how technology vendors sell and market their solution value to industry buyers, with a particular focus on the insurance, banking and securities industries.

She brings nearly 20 years of experience in delivering technical and professional services to clients in a variety of industries and markets. She joined Forrester from ThruPoint, a New York-based professional services firm, where she was a principal consultant focusing on IT service business strategy to Global 100 clients in securities, banking and insurance; telecommunications; and media and entertainment. Before joining ThruPoint, Carney was a director and principal analyst for Gartner, following the infrastructure services market, including consulting, support and managed services. Prior to her Gartner experience, Carney spent seven years in a variety of sales enablement and support roles at the former Cabletron Systems, including strategic bid and proposal management; inclusion on approved vendor lists for corporate and global accounts; and master sales and GSA contract management.

She has presented on vertical industry and role-based marketing in a variety of Forrester and client events. She has been cited in a number of publications, including Forbes, Fast Company, the Wall Street Journal, Best’s Review, Insurance & Technology and American Banker.

Carney received a B.S. in economics from Southern New Hampshire University.

Recent Articles by Ellen Carney

What Is the Future of Google Compare?

It’s one of the worst-kept — and surely most disruptive — secrets in the U.S. insurance market. Soon, Google could be piloting its Google Compare auto insurance comparison shopping site in the U.S., following the lead of its 2012 Google Compare UK rollout. But the launch of Google Compare in the U.S. apparently hasn’t been […]

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