David Nour

David Nour

David Nour is a growth strategist and the thought leader on Relationship Economics — the quantifiable value of business relationships. In a global economy that is becoming increasingly disconnected, Nour Group has attracted consulting engagements from more than 100 marquee organizations to drive unprecedented growth through unique return on their strategic relationships. David has demonstrated that relationships are the greatest off-balance-sheet asset any organization possesses, large and small, public and private.

He annually delivers 50 global keynotes on business relationships, social and mobile disruptive technologies and adaptive innovation at leading industry association conferences, corporate meetings and academic forums. He is often a guest lecturer at the Goizueta Business School at Emory University and Georgia Tech’s College of Management. David serves as the lead independent director on the board of introNetworks, a privately held intelligent-community technology firm based in Santa Barbara, Calif.

David’s unique perspective and independent insights on business relationships as well as social and mobile innovation have been featured in a variety of prominent blogs and publications including the Wall Street Journal, the New York Times, Fast Company, Knowledge@Wharton, Associations Now, Huffington Post Business, Medium, Entrepreneur and Success magazine. He is the author of several books, including the best-selling Relationship Economics, ConnectAbility, The Entrepreneur’s Guide to Raising Capital and Return on Impact.

An Eagle Scout, David is passionate about youth with his foundation’s support of the Centennial Scouting movement, Junior Achievement, One Voice – aiming to create peace in the Middle East — and the High Tech Ministries. He is an active member of the FBI Citizens’ Academy, Society of International Business Fellows and the National Association of Corporate Directors, where he has earned the governance fellow accreditation.

A native of Iran, David came to the U.S. with a suitcase, $100, limited family ties and no fluency in English! He earned an Executive MBA from the Goizueta Business School at Emory University and a bachelor’s degree in management from Georgia State University.

Nour Group clients include: Amerinet, American Society of Association Executives, Assurant Solutions, Chubb Insurance, Cisco Systems, Deloitte Consulting, Delta Dental, Disney, Equifax, Emory University, General Reinsurance, Hilton Worldwide, HP, IBM, InfoComm International, KPMG, Novelis and UBM.

Speaking Topics

— Delivered more than 30 times in 2013 — Return on Impact: How Will You Lead Differently?

Based on David Nour’s most recent book, Return on Impact: Leadership Strategies for the Age of Connected Relationships, this session focuses on how disruptive technologies such as social and mobile have helped swing the power pendulum to members and customers while many industries and organizations continue to get disintermediated. Return on Impact isn’t about Facebook, Twitter or YouTube. It’s about socially enabling the organization to listen louder and think faster, so it can respond in real time to changing market dynamics — and, in the process, adapt new revenue models, reinvent itself and grow its bottom line, top talent and deep relationships.

— David’s Most-Requested Session — Relationship Economics — The Art and Science of Relationships

David Nour’s most acclaimed keynote, based on the best-selling book, Relationship Economics Updated & Revised, has been delivered to more than 50 corporate, association and academic forums. This session focuses on the quantifiable value of business relationships and a systematic process to identify, build, nurture and leverage personal, functional and strategic relationships. Of exceptional value to most audiences are the battle-tested best practices in bridging relationship creation with relationship capitalization.

— Adaptive Innovation — Adaptable Business Models for Changing Market Demands

How do you create greater market value than your competitors? How do you help your channel partners differentiate your products or services? Simple – disrupt your value chain! Adaptive innovation, by definition, is destructive in its character, open to a broad base of business models and must be driven by high-performing teams, focused on maximizing the current and future capabilities of their respective organizations. To create sustainable competitive advantage, companies must develop a relationship-centric culture with the courage to fail and learn from those failures.

— New in 2014 — #NewNorm — 8 Strategies to Elevate Yourself Above the Market Noise

When an estimated 75% of your target market doesn’t believe your advertising and marketing, how do you get their attention, influence their thinking and issue a call to action? This session is focused on eight strategies to elevate your brand, team or efforts above the market noise. From becoming an object of interest to provoking your relationships and gaining conceptual agreement on objectives, measures and value (OMV), the content is practical, pragmatic and applicable to a multitude of roles and desired outcomes.

— Enterprise Evangelism — The Economic Value of Exceptional Experiences, Every Time

Exceptional experiences: We all know it when we have one, and seldom return to places where we don’t. Beyond customer service, exceptional relationship experiences have become expected by members, customers, patients and employees. What will the same consumers who stay at brand-name hotels, purchase personally delivered cars and otherwise favor high-touch, high-care shopping, on- or off-line, expect from their experiences with your brand?

— Sharing Economy — The Disruptive Nature of Collaborative Consumption

What do Airbnb, Lending Club and City CarShare have in common? They’re examples of disruptive innovation in peer-to-peer business models, empowered by real-time insights, highly personalized sharing, global distribution and reuse of excess capacity in goods and services. All of which fundamentally increase the value of those goods and services for individuals, businesses and communities based on a set of values including extreme trust, transparency, economic empowerment, creative expression, authenticity, community resilience and human connection. Will your industry be next? And what will you do about it?

— Contextual Intelligence — How to Outthink and Outperform Your Competitive Peers

At the intersection of situational awareness and the ability to apply intuition to sense and respond to trends are a mindset, a toolset and a roadmap that have been taught at our military institutions for years. This session brings to a broader audience the lessons learned from a decade of consulting with high-performing individuals, teams and organizations, most particularly, how they think, position, execute, analyze insightful data and make course corrections against their competitive peers. It is time to stop asking or wondering what happened and learn how to make it happen in 2014 and beyond.

Recent Articles by David Nour

Stop Muzzling Important Voices

Are there “muzzlers” in your company? People who stifle the flow of valuable information or use their influence to create secrecy, increase political advantage or reduce transparency? When valuable and timely information cannot flow freely within and external to an organization, not only is the company’s innovation, collaboration and talent development dampened, but its external […]

Old-School Maps May Be the Killer App!

Whenever we’re faced with a challenge or an opportunity, we tend to respond with thoughts about what should we do and how should we do it. We seldom think to ask the who questions. Who is likely to be an ally, an obstacle or an unknown? In my decades of studying strategic relationships for return […]

Our ‘FD&H’ Curse: Fat, Dumb and Happy

As an adviser on behalf of the CEO and the board, I recently found myself working with an insurance industry executive suffering from FD&H Syndrome—that’s short for “Fat, Dumb and Happy.” You know the type—the classic myopic naysayer who would rather ignore every outside message and shoot every messenger than to stay lean, smart and […]

Elite Performers Don’t Warm the Bench

A batter looks at the pitch coming at him and, in milliseconds, decides—am I going to swing or not? In the insurance industry, we are increasingly having to make fast decisions, so I segmented my customer base of carriers, reinsurers, wholesalers and retailers to find a handful of traits that you can quickly identify, so you […]

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