Clara Shih, Author at Insurance Thought Leadership

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Clara Shih

Clara Shih

Clara Shih is CEO and founder of Hearsay Social and a pioneer in the social media industry. Hearsay Social is the leading social sales and marketing platform, empowering the world’s largest companies to build stronger customer relationships, grow revenue and bolster their brands across social networks. In 2007, Clara developed the first social business application, called Faceforce, and subsequently wrote the New York Times-featured bestseller, The Facebook Era: Tapping Online Social Networks to Market, Sell, and Innovate, now used as a marketing textbook at Harvard Business School. Clara has been named one of Fortune’s Most Powerful Women Entrepreneurs, one of Fast Company’s Most Influential People in Technology and one of Businessweek’s Top Young Entrepreneurs.

Clara is a member of the Starbucks board and previously served in a variety of technical, product and marketing roles at Google, Microsoft and Salesforce.com. She graduated #1 in computer science at Stanford University, where she also received an MS in computer science, user experience and design. Clara also holds an MS in Internet studies from Oxford University, where she studied as a Marshall Scholar.

Recent Articles by Clara Shih

4 Reasons Why Insurance Must Embrace Social Business in 2014

The past several years provide ample perspective on what it means to grow a business via social media, teaching us what works and, perhaps more importantly, what doesn’t. Early adopters are getting their social strategies down to a science; insurance companies commonly generate significant business value by enhancing existing customer relationships and expanding business  through […]

Insurers Win Big With Social Media

Insurance agents have long understood the need to be social as a part of their sales process: the best agents have always been those who build strong relationships with and educate customers, keep in touch and ask for referrals. But new ways of communicating have resulted in new expectations buyers have, such as being able to […]

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